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Business Intelligence Strategy and Big Data Analytics by Steve Williams

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Chapter 4

BI Opportunity Analysis

Abstract

Leveraging business intelligence (BI) to increase revenues, reduce costs, and improve profitability requires moving beyond vague generic value propositions. Executives who approve BI investment budgets do not resonate with purported benefits, such as enabling better decisions, increasing customer intimacy, or enhancing supply chain agility. They want to understand—in very concrete terms—how investments in BI relate to enterprise and/or functional business strategies, which business processes will be improved, how their ability to drive business performance will be enhanced, and what economic return they can expect and how quickly. To get funding and shape an effective BI program, it is necessary to identify, ...

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