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Business Intelligence by Stacia Misner, Michael Luckevich, Elizabeth Vitt

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Chapter 9. Identifying BI Opportunities

The first task in starting a BI initiative—and the first goal of the BI roadmap—is identifying what you want to achieve with business intelligence. In practical terms this means looking for opportunities in your organization where business intelligence can improve the quality of day-to-day decision making. An organization will likely have many of these opportunities, both within and across various functional areas and business units. With limited time and money in the organization, however, the key is deciding which opportunities offer the most value.

The purpose of this chapter is to describe an easy-to-use process for brainstorming and evaluating specific BI opportunity areas in an organization. This process ...

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