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Business Intelligence by Stacia Misner, Michael Luckevich, Elizabeth Vitt

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Introduction

Rapid advances in economic globalization and information technology have forced many organizations to anticipate and respond to increasing volatility and competitive pressures. Achieving a position of competitive advantage requires companies to quickly identify market opportunities and take advantage of them in a fast and effective manner. More and more organizations are realizing that becoming increasingly rich in data does not necessarily result in a better understanding of their markets or improvements in operational performance. Business intelligence is the buzzword most popularly used to characterize those products and approaches aimed at making this desired result a reality.

In the past decade many books have treated business ...

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