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Business Intelligence by Jerzy Surma

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Recommended Literature

Business Analytics and Managerial Information

Davenport, T. H., & Harris, J. G. (2007). Competing on analytics. Boston, MA: Harvard Business School Press.

Davenport, T. H., Harris, J. G., & Morison, R. (2010). Analytics at work: Smarter decisions, better results. Boston, MA: Harvard Business School Press.

Kaplan, R. S., & Norton, D. P. (1996). The balanced scorecard: Translating strategy into action. Boston, MA: Harvard Business School Press.

Williams, S., & Williams, N. (2007). The profit impact of business intelligence. San Francisco, CA: Morgan Kaufmann.

Competitive Intelligence and Strategic Information

Day, G. S., & Schoemaker, P. J. (2006). Peripheral vision: Detecting the weak signals that will make or break your ...

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