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Business Intelligence by Jerzy Surma

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1.1. The Origins of Business Intelligence

During the 1970s Herbert Simon, a Nobel Prize winner in economics, was developing his world-famous concept of bounded rationality. He was certainly inspired by an interest in examining the cognitive boundaries of a man following the disappointing results of his own trials concerning the computer stimulation of human decision-making processes.1 However, the intensive development of computer technologies gave him great hope for building systems to support human activities related to thinking and rational behavior. Those hopes were at least partly fulfilled thanks to the development of business intelligence (BI)—that is, a system that supports managerial decision making in enterprise management in the broadest ...

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