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Business Intelligence by Jerzy Surma

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Chapter 1

1. Newell and Simon (1972).

2. It is not widely known that the spectacular market success of Wal-Mart supermarkets also has its roots in the pioneering implementation of BI. Obviously, every chain follows the principle of “the right product at the right place, time, and price.” Theoretically speaking, it is very simple, but it turns out to be incredibly difficult when it comes to realization. In practice, one tries to minimize costs connected with a logistics chain from a manufacturer’s storehouse to a customer’s basket by means of a manager’s intuition rather than by any formal analyses. This chain is influenced by thousands of factors, such as season, fashion, region, price, and promotions, to name just a few. Wal-Mart was the first ...

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