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Business Journalism: How to Report on Business and Economics by Keith Hayes

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New Media

Neither do men put new wine into old bottles: else the bottles break, and the wine runneth out, and the bottles perish: but they put new wine into new bottles, and both are preserved.

—Matt. 9:17

But can you put old media into new technologies without the old media perishing?

Opinion is divided on this question. Many advocates of new media claim that the advent of modern communications systems is whittling away at traditional forms of media and will eventually cause the demise of print and electronic media as we now know it. Traditionalists point to the fact that the newspaper industry has taken a hit but is now holding up well, while ...

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