Business Meeting & Event Planning For Dummies, 2nd Edition

Introduction

The business meetings and events industry, like so many other industries, has experienced major changes in recent times. The technology revolution has made it possible to come together virtually or in a hybrid event (with attendees present in-person and virtually), to become more inclusive, get more bang for your buck, and be more efficient with participants’ time. Meeting and event planners have had to reexamine what they do and how they do it. The need to hold meetings and events remains strong, because getting together with other people continues to be an effective way to accomplish goals and exchange ideas. But the way meetings and events take place is constantly changing.

This book explores how to hold meetings and events in-person, virtually, and as a hybrid of both, to meet the needs of your audience. Let it be your guide to mastering successful strategies and tactics, as well as your source for insider secrets from the pros. Savvy meeting leaders and event planners recognize that every meeting or event they arrange will be different. They also know the importance of constantly staying abreast of new and emerging trends, in addition to fully understanding the ongoing wants and needs of their participants.

About This Book

This book is truly a how-to manual for planning and conducting all types of business meetings and events. It is a down-to-earth, step-by-step guide that takes the mystery out of the planning process. It covers all the vital ingredients needed ...