Chapter 5
Bringing an Event to Life
IN THIS CHAPTER
Selecting the best time and place
Creating the right atmosphere
Understanding audience needs, wants, and interests
Zeroing in on themes
Deciding on entertainment
Your job as an event planner doesn’t stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciation event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee’s retirement, an incentive event for the company’s sales force, a fundraising event, a holiday celebration … the list goes on and on.
These types of affairs differ from your typical corporate business meeting, and you face unique issues and pitfalls when planning them. Rave program reviews are generally the result of the blood, sweat, and tears you devote to the project. A well-designed and well-orchestrated program is analogous to a good stage production. It’s all about getting your act together and performing ...
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