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Business Model Renewal: How to Grow and Prosper by Defying Best Practices and Reinventing Your Strategy by Linda Gorchels

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CHAPTER 8The People Side of Alignment: Culture and Organizational Change

There is an old saying that culture eats strategy for lunch. In other words, a strategy or business model that is inconsistent with an organization’s culture has a high likelihood of failure. Modifications have to be made to the strategy and business model, the culture, or both.

The culture of an organization is essentially its personality. It is based on the core values of the firm, the experiences of the employees, and the expectations of internal and external constituents. Corporate culture is the invisible glue that holds companies together; it’s “the way we do things around here”; it’s the collective personality of the organization, consisting of beliefs, values, and ...

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