Chapter 12

Executing a Business Model

A business model can be studied, analyzed, and simulated. Some business models can also be executed. When a business model is executed, it becomes software that supports running the business. Instead of being a description of the business, an executed business model becomes part of the business. It is integrated into the business’s day-to-day operations.

In the first six chapters of the book we introduced business modeling and the four business modeling disciplines. In the following three chapters we recommended best practices for creating business models. In the two chapters after that we described how to analyze and how to simulate business models. In this final chapter we explore how to translate models ...

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