2 Megatrends of the Fourth Industrial Revolution determining changes in business models

DOI: 10.4324/9781003317401-3

Technological environment – digitalization of industrial processes

The modern business environment is under intense pressure to digitize processes due to the need to reduce costs, increase productivity and apply sustainability principles. Almost all companies are taking the direction of customer orientation and competing in the market through technological superiority, providing the customer with a better product, often personalized and produced using modern production and communication technologies. Acceptance, support and implementation of new technologies are necessary today not only to be competitive but also to survive ...

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