March 2023
Intermediate to advanced
154 pages
5h 23m
English
In the context of value management, an important management concept and instrument is the balanced scorecard (BSC), the principles of which are widely used both in business organizations par excellence and in other institutions of public life (e.g., hospitals, municipalities and universities). Shaping the value of an enterprise is highly dependent on the architecture and elements of business processes. Business processes, by their very nature, generate value for the customer. The value obtained finds expression in profitable sales, customer satisfaction and customer loyalty (Kaplan, 2009, 2011).
The use of the BSC methodology for corporate ...