Chapter 19

Using Disruptive Innovation

In This Chapter

arrow Discovering the power of disruptive innovation

arrow Understanding why the disruptor usually wins

arrow Targeting non-consumption

arrow Knowing when to swing for the fences

Consistent incremental innovation is vital to the success of your business. However, at some point you’ll want, or need, to swing for the fences. Game-changing innovations remake competitive landscapes and create fortunes for business owners.

Quantum, game-changing innovation can take a variety of forms. Here are a few interesting examples:

check.png Delta Airlines purchased a refinery to arbitrage jet fuel and potentially save more than a billion dollars annually.

check.png Hospitals created adjacent surgery centers with private rooms and concierge service to cater to the growing outpatient surgery market.

General Electric leveraged its knowledge of engine technology to become a dominant player ...

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