Chapter 19
Using Disruptive Innovation
In This Chapter
Discovering the power of disruptive innovation
Understanding why the disruptor usually wins
Targeting non-consumption
Knowing when to swing for the fences
Consistent incremental innovation is vital to the success of your business. However, at some point you’ll want, or need, to swing for the fences. Game-changing innovations remake competitive landscapes and create fortunes for business owners.
Quantum, game-changing innovation can take a variety of forms. Here are a few interesting examples:
Delta Airlines purchased a refinery to arbitrage jet fuel and potentially save more than a billion dollars annually.
Hospitals created adjacent surgery centers with private rooms and concierge service to cater to the growing outpatient surgery market.
General Electric leveraged its knowledge of engine technology to become a dominant player ...
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