Business Models in Emerging Technologies
by Dr. Stylianos Kampakis, Dr. Theodosis Mourouzis, Gerard Cardoso, Marialena Zinopoulou
Where Do You Stand Now on the Maturity Curve?
The maturity curve is a way to think about the level of adoption for a certain technology. There are different stages in this curve, each more mature than the previous one. The initial stage, called Innovation Trigger, is where innovative companies experiment with new technologies.
When they see that there is some competitive advantage in using it, they start investing more in it and move to the next stage—Early Adopter—when they start using it on a larger scale. However, it’s not until later that you will see the full adoption of the technology by most companies—Late Majority—when it has become mainstream.
Emerging technologies present unique opportunities and challenges, as many organizations ...
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