Chapter 10

Asking business questions

The key skill of the effective networker is the ability to ask relevant and intelligent questions. Conversations are made up of two areas: the small talk, which builds relationships and rapport, and discussions about people’s business and their careers.

People buy people before they buy the product or service. And that is where many people go wrong; they go into selling mode too quickly.

Networking means building relationships. We attend business events to start new relationships or to reinforce existing ones, and once we are there we engage. Networking? It used to be called talking before the word came into vogue.

When you want to spot a potential business opportunity so you can share your knowledge, ...

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