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Business Networking - The Survival Guide by Will Kintish

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Chapter 14

Using LinkedIn to create more business and career opportunities

LinkedIn started out as a job website and even today more than a third of its income comes from HR departments and recruitment agencies using its various premium functions for placing the right people in the right job.

B: Will, you tell me to go networking and now you want me to spend time doing this social media stuff too. When do I get to see the family and sleep?

W: Yes Brian I could sympathise ... but won’t! Think of all the hours you spend attending events that really aren’t productive. I’m talking about the travel time and the time you spend catching up with personal friends about the local gossip. All I ask you to consider is a way to find, shall we say, two ...

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