Foreword
Networking is one of the most important techniques for people who want to build their business. No matter what country or what culture we come from, we all speak the language of referrals. Yet we are not teaching the next generation of business professionals anything about building their business through networking or word-of-mouth marketing! Virtually no academic books on business or marketing focus on this area. Consequently, scores of young people are graduating with college degrees in business and marketing but have not one iota of training in an area that almost all business practitioners agree is one of the most critical to the success of any enterprise.
Structured networking programmes can make the difference between success and ...
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