In This chapter
Choosing the right platform for your business
Networking on Facebook, Twitter and other platforms
Writing blogs and more
The sheer volume of social media channels is so huge that some people simply choose not to bother networking using social media because they believe that they only have time to do one or two and that will be pointless.
The good news is that you can choose the channels that work for you and stick with them. In this chapter, you find out how to choose the right platform for your business, as well as the ins and outs of each one.
Choosing the right channel actually reflects some old-fashioned advice, but just applies this to the digital world.
In the olden days, if you wanted to network with accountants, you’d find out where lots of accountants were and go there.