7 Selling digital television
Most marketing directors in entertainment companies feel they are seen as fluff, responsible only for making ‘cool stuff’
Viewers and customers are important, but the Number One priority is advertisers
Some channels, they get so desperate for income and open the doors for anything, and then they wonder why advertisers don’t come back
Ed Sullivan
It has been estimated that by 2003 there may be a five-fold increase in the number of digital channels available. If one includes web-cast services, the number could be measured in the tens of thousands. The perennial question asked by television marketing executives is: ‘How do I differentiate my channel from my competitors?’ The answers are complex and varied.
Ed Sullivan, ...
Get Business of Digital Television now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
