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Business of Digital Television by Chris Forrester

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10 The future: brave new world or just more of the same?

The new millennium has given every press and broadcasting pundit the opportunity to sound off on pet futurology theories. There are, however, one or two voices that should be listened to, the first coming from the cutting edge of the business marketplace and one global company who is well known for its sharp appreciation of customer trends and developments.

PricewaterhouseCoopers (PwC), in a report they called ‘A gaze into the crystal ball’, published in late 1999, speak optimistically about our digital future. Author Saul Berman says the Digital Age of television is upon us. ‘3-D, 360-degree audiovisual experiences are all the rage at theme parks … and the Internet has spawned a vital ...

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