Business of Digital Television

Index

A&E see Arts & Entertainment

À la carte model, 190–4

AB Sat, 129–30

ABC, 15, 22–5

Ackerman, James, 163–4, 254

Addressability, 190

ADSL see Asymmetrical Digital Subscriber Line

Advanced Television, 97

Advertising, 176, 179–80 age groups, 242 audience fragmentation, 6–7 branding, 194–5, 196 Europe, 31 HDTV, 101 à la carte model, 191 one-to-one marketing, 204–5 tier system, 189 web-casting, 234

Affiliates, 23

Africa, 83–4, 132

Alimohammed, Altaf, 223

Alphastar, 107

Alvarez, Jorge, 112

Amazon, 237

American Movie Classics, 155

Analogue television, 15–49, 50–1, 77, 120, 162, 188–90

Animal Planet, 226

AOL, 238

Apple Newton, 184, 188

Arab Radio & Television (ART) 136–7, 182

Arcidiacono, Antonio, 3, 211–212, 214

Argentina, 111, 113

Ariza, Andrea, ...