Preface

To the Entrepreneur

Business Plan Project will take you on an exciting journey into the world of opportunities open to you as an entrepreneur. More than a technical “how-to” manual, Business Plan Project is an interactive tool that allows you to assume the role of the entrepreneur and to create a plan for a new business from concept to fruition.

The trip begins when you conceive of an idea for a new product, service, retail store, or restaurant. Then, with you in the driver’s seat, you will make decisions regarding a name for the company, how it will be staffed, a desirable location, and what equipment is needed to make your dream a reality. Using marketing strategies, you will outline ways to bring consumers through your door. You will ...

Get Business Plan Project now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.