To the Entrepreneur

Business Plan Project will take you on an exciting journey into the world of opportunities open to you as an entrepreneur. More than a technical “how-to” manual, Business Plan Project is an interactive tool that allows you to assume the role of the entrepreneur and to create a plan for a new business from concept to fruition.

The trip begins when you conceive of an idea for a new product, service, retail store, or restaurant. Then, with you in the driver’s seat, you will make decisions regarding a name for the company, how it will be staffed, a desirable location, and what equipment is needed to make your dream a reality. Using marketing strategies, you will outline ways to bring consumers through your door. You will ...

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