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Business Plans For Dummies, 3rd Edition
book

Business Plans For Dummies, 3rd Edition

by Paul Tiffany, Steven D. Peterson
March 2022
Beginner content levelBeginner
416 pages
11h 44m
English
For Dummies
Content preview from Business Plans For Dummies, 3rd Edition

Chapter 5

Examining the Business Environment

IN THIS CHAPTER

check Defining the business that you’re in

check Taking a closer look at your industry

check Finding out where to turn for information

check Knowing the keys to success

check Watching out for business opportunities and threats

One of the most important questions you can ask yourself as you prepare to create a business plan is “What business am I really in?” The question may sound simple, even trivial, which is precisely the reason why businesspeople too often ignore it. However, if you can answer this basic question correctly, you take the first giant step toward creating an effective business plan.

Remember when crisscrossing the United States on trains, with their elegant dining cars, two-level Pullman cars, and smoking lounges, was commonplace? Probably not. But you can still catch an old movie and become a bit nostalgic for a long-lost era (except for that smoking part). Railroad companies in the 1930s, ’40s, and ’50s thought that they knew exactly ...

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Publisher Resources

ISBN: 9781119866374Purchase Link