Chapter 15
Growing Up, Growing Bigger, and Growing Old
IN THIS CHAPTER
Understanding the life cycle of a product or service
Discovering ways to expand your business
Juggling your product portfolio
Pondering two final questions about growth
Watching over a product or service as it makes its way through the cold, cruel marketplace is an awesome responsibility. It requires a major commitment of time and resources, as well as a great deal of careful planning. First, you have to understand what you must do to make the product a success. Which attributes and aspects should you stress? How do you make sure that people take notice (and like what they see)? How can you support and guide your product or service along the way, getting it into the right hands? You need to take advantage of opportunities as they appear. At the same time, you have to worry about the lurking threats and competitive pressures.
Does this sound a lot like rearing a child? Well, your product is your baby, and as any parent knows, you have to face one challenge after another as that little bundle of joy demands more ...
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