2 BUSINESS PLANNING GUIDE EXERCISE
Step 1: Segment Information into Key Sections
Establish priorities for each section, including individuals responsible and due dates for drafts and the final version. When you segment your information, it is vital to keep in mind that the plan needs to be logically inte grated, and that information should be consistent. Note that since the market opportunity section is the heart and soul of the plan, it may be the most difficult section to write; but it is best to assign it a high priority and to begin working there first. Remember to include in the list such tasks as printing.