Business Plans that Work: A Guide for Small Business 2/E, 2nd Edition

Index

Accountants, 14, 121, 122, 137

Accounting, 110–111

Ace Hardware, 23

Action

business planning and, 158–159

competitor retaliation and, 129

Actuals, in financing, financial management, 142, 143

Advertising and promotions, 93–94, 116, 128. See also Customer/market analysis; Marketing plan

giveaways, 100

Google Adwords, 100, 102

newsletters, 14

vehicle graphics, 99–100

Web site for, 100, 102, 109–110

Advisers and mentors, 132, 159

Advisory boards, 121–122, 124

Age, of entrepreneurs, 2, 3

AIG, 122

Alpha testing, 128

Amazon, 138

American entrepreneurs, 2–10

American Research and Development Corporation, 119

Apple, 1, 7, 9, 104

Applebees, 134

Assets and liabilities, 152–153

Audience. See also Customer

business plan, 44–46

PTA, 81, 93, 127

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