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Business Plans that Work: A Guide for Small Business 2/E, 2nd Edition by Jeffry Timmons, Stephen Spinelli, Andrew Zacharakis

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20 Guy Kawasaki Blog, January 4, 2006, blog.guykawasaki.com/2006/01/the_art_of_ intr.html#axzz0l9v7iSJ2.

21 Fast Company, February–March 1997, 84.

22 Arthur Rock, “Strategy vs. Tactics from a Venture Capitalist,” Harvard Business Review, November–December 1987, 63–67.

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