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Business Plans that Work: A Guide for Small Business 2/E, 2nd Edition by Jeffry Timmons, Stephen Spinelli, Andrew Zacharakis

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3Don’t confuse the executive summary included in the plan with the expanded executive summary that we suggested you write as the very first step of the business plan process. Again, the two summaries are likely to be significantly different as the later summary incorporates all the deep learning that you have gained throughout the process.

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