Business Power: Creating New Wealth from IP Assets

Table of contents

1. Copyright
2. A Dedication Note from the Taskforce
3. Author Profiles
4. One. Up Front
   1. Foreword
      1. The Changing Wealth of Nations in the Age of the Conceptual-Based Economy
      2. Extracting Value from Intellectual Property
      3. Attention by Investor and Regulatory Communities
      4. Some Conclusions
      5. Note
   2. Acknowledgments
      1. The Taskforce
      2. Taskforce Supporting Organizations
      3. Special Thanks to
      4. The Road to Economic Recognition of IP Value
   3. Introduction
      1. The IP Landscape
      2. Your Situation
      3. What This Book Is About
      4. The Guideposts
      5. Commerce Technology Administration
      6. The Taskforce
5. Two. Defining the Stakes
   1. 1. Building IP Value in the Corporation[1]: The Core of the Innovation Process
      1. IP’s Impact on Corporate Global Competitiveness
      2. Innovation, Differentiation, and the Avoidance of Commodification
      3. One View of the Innovation Process
      4. Shifting the IP Paradigm: A Simple Business Model
      5. A Value Proposition
      6. Shifting the IP Paradigm: Changing Practices and Policies
      7. Notes
   2. 2. Corporate IP Management in the Global Market
      1. The Age of IP
      2. IP Management and Reporting Policy at Ford
      3. Measuring IP and Why
   3. 3. IP and Its Effects on Corporate Research and Development
      1. IP Impact on Research
      2. Examples of the Unplanned Benefits of Research
      3. New Challenges to the Managing Executives
      4. Next Steps
   4. 4. The Economic Infrastructure, Standards, Regulations, and Capital Markets
      1. IP Management’s Two Dimensions—Internal and External
         1. The IP External Landscape
      2. Intangible IP
      3. SEC and FASB Initiatives
      4. Why Disclosure Is Important to Growth
      5. IP Savvy Commands a Premium on Wall Street
      6. Measuring Intangibles
      7. New Capabilities Requirements
      8. IP Influence on the Private Enterprise
      9. What Can We Do?
6. Three. Creating the Assets
   1. 5. Human Capital: The Forsaken Resource
      1. Forsaken Resource
      2. Key Skills for Success in the Twenty-First Century
      3. The Educational System
   2. 6. How to Turn White Space Dark for Fun and Profit: Capturing and Creating IP Assets
      1. “White Spaces”
      2. “I Know What I Need—Sort Of”
      3. The Ugly Inventing Session
      4. Doing It Right—Filling the White Spaces
      5. Select a Dedicated Process Champion
      6. Preparation
      7. Team Selection
      8. Focus and Steering
      9. Capture the Ideas
      10. Evaluating, Filtering, and Grouping
      11. Prioritization
      12. Memorializing and Documentation
      13. Conclusion
   3. 7. Capturing the Value of Trade Secrets
      1. Trade Secrets
      2. Inventory of Potential Trade Secrets
      3. Categorization of Potential Trade Secrets
      4. Information Classification Systems
      5. Access and Tracking Systems
      6. Valuation Methods for Trade Secrets
      7. Trade Secrets and Sarbanes-Oxley
      8. Conclusion
7. Four. New Dynamics of Corporate Management
   1. 8. Intellectual Property Drives Corporate Changes to Create New Wealth
      1. The Increasing Influence of Intellectual Property (IP)
      2. Value Drivers from the External Economic Infrastructure
      3. The Changing Role of Corporate IP Leaders
      4. New Demands Mean New Internal (Corporate) Functionality
      5. The Internal Change Dynamics
      6. Implementation Strategies
      7. Summary and Implementation Plan
      8. Notes
   2. 9. Valuing Intellectual Property
      1. The Increasing Responsibility of the CFO
      2. FASB Requirements
      3. Valuation Approaches
      4. Valuation Factors
   3. 10. Competitive Power through Integrated IP Strategy
      1. The Impact of IP on Today’s Enterprise
      2. Companies Are Increasingly Reliant on Their Intellectual Assets
      3. Strategic Context and Alignment
         1. Phase 1
         2. Phase 2
         3. Phase 3
      4. Building New Wealth
         1. 1. Creating the Patent Portfolio
         2. 2. Calibrating the Patent Portfolio
         3. 3. Defending the Patent Portfolio
         4. 4. Asserting the Patent Portfolio
         5. 5. Leveraging the Patent Portfolio
      5. Summary
   4. 11. Accelerating Wealth Creation through IP Management in the Mid-Market Company
      1. The Power of IP in the Emerging and Mid-Market Enterprise
      2. Why IP Requires Active Management
      3. Structure to Manage the Day-to-Day IP Operations
         1. The Intellectual Capital Committee
         2. The Intellectual Capital Team
      4. Other Considerations
      5. Managerial Anecdotes
         1. Liability Limitation
         2. Innovation Stimuli
      6. Senior Management’s Role
         1. How IP Management Has Impacted Our Business
      7. Closing the Loop
   5. 12. Intellectual Property’s Impact on Corporate Financial Management
      1. Combining IP Asset Management with Traditional Tangible Asset Management Standards
      2. Shifting Expectations for the Company’s Senior IP Executives
      3. FASB Demands for Change
      4. Wall Street’s Demand for Change
      5. Getting Ahead of Sarbanes-Oxley’s Impact
      6. Creating a Financial–IP Map for Data Management and Financial Reporting
      7. Integrating IP into Financial Management
         1. What IP Does My Company Have?
         2. What Is the Value of the IP to Our Company?
         3. What Is the Value of the Company’s IP to Other Companies?
      8. Knowing the Value of the IP Is Not Enough
      9. Summary
      10. Note
8. Five. Creating New Wealth
   1. 13. Defining Brand and Reputational Value
      1. Competitiveness Overview
      2. Global Competitiveness
      3. Corporate Innovations
      4. National and International Infrastructures
      5. Communications and Brand Value Analysis
   2. 14. Internal Operations to Leverage IP Assets
      1. Intangible Value
      2. External Infrastructure
      3. The Internal Operations
      4. Value Extraction Strategies
      5. Conclusion
   3. 15. Value-Added Litigation
      1. Value Added
      2. “Best Goods’” Experience
      3. Valuing Patent Litigation
      4. Calculating the Risks
      5. Do We Really Want to Litigate?
      6. Conclusion
      7. Notes
9. Glossary