Business Power: Creating New Wealth from IP Assets

Chapter 10. Competitive Power through Integrated IP Strategy

DR. JAN JAFERIAN

The message is clear: develop and manage your IP portfolio—it’s a matter of survival and a means for growth. IP strategy development is an evolutionary process commensurate with the needs, aspirations, and resources of the organization.

Key Points to Look For

• IP influence running “silent and deep” for a decade is now one of the most urgent issues for the competitive enterprise to master.

• The portfolio is the focus of the IP resource management, but it must be aligned with business and technology (R&D) strategies.

• Comprehensive IP portfolio management requires consideration of five strategic thrusts: creation, calibration, defense, assertion, and leverage.

• Each strategic thrust is supported by operational infrastructures that include role assignments, operational processes, deliverables, and databases.

• Organizations need to develop multifunctional intellectual asset management (IAM) capabilities, which requires the incorporation of IP business management and analytical skills to augment traditional legal skills.

The Impact of IP on Today’s Enterprise

Today’s business environment could be considered in Dickensian terms as “the best of times and the worst of times,” depending on whether your company is an intellectual asset “have,” a “have not,” or simply a “have less” as compared with your competitors. Despite the ...