Chapter 10. Competitive Power through Integrated IP Strategy

Competitive Power through Integrated IP Strategy


The message is clear: develop and manage your IP portfolio—it’s a matter of survival and a means for growth. IP strategy development is an evolutionary process commensurate with the needs, aspirations, and resources of the organization.

The Impact of IP on Today’s Enterprise

Today’s business environment could be considered in Dickensian terms as “the best of times and the worst of times,” depending on whether your company is an intellectual asset “have,” a “have not,” or simply a “have less” as compared with your competitors. Despite the ...

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