Strategy, Value Chains and Competive Advantage
THE CONCEPT OF A BUSINESS STRATEGY has been around for decades, and the models and process used to develop a company strategy are taught at every business school. A business strategy defines how a company will compete, what its goals will be, and what policies it will support to achieve those goals. Put a different way, a company’s strategy describes how it will create value for its customers, its shareholders, and its other stakeholders. Developing and updating a company’s business strategy is one of the key responsibilities of a company’s executive officers.
We are going to start our discussion of enterprise-level process concerns with a look at how business people talk about business ...
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