Analyzing the Business Drivers
This step seeks to confirm, or to gain an understanding of, the pressures facing the business today and anticipated for the future. The initiative team must gain knowledge of the factors and issues that provide either threats to be mitigated by the business or opportunities to be exploited. It must consider a range of possibilities for the planning horizon, not just a fixed guess on one possible scenario. The insights must be commonly understood and accepted.
Figure 10.4 shows an example of the knowledge produced as a result of analyzing business drivers.
Figure 10.4. An analysis of Global Software, Inc.’s strengths, weaknesses, opportunities, and threats.
The analysis techniques ...