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Business Process Management: Profiting From Process by Roger T. Burlton

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Developing and Running Marketing Programs

This step makes the marketplace aware of the renewal programs, by revealing new strengths and competitiveness. This allows the organization to start to take advantage of new capabilities.

Techniques

To prepare for and announce changes to your customers, use the following techniques:

  • Formal marketing campaigns

  • Meetings with key customers and suppliers

  • A project in the marketing or public relations department

Lessons Learned

Review the results achieved so far in design and testing of the new process; determine the reality of the Transformation Strategy from the Renew phase and the organization’s true readiness for rollout. Whatever date is announced to the marketplace, it must be realistic; otherwise, ...

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