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Business Productivity Strategies for Success (Collection) by Daniel Silvert, Merrick Rosenberg, Mark I. Woods, Jerry Weissman, Martha I. Finney, Trapper Woods

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6. How Woody Allen Creates

First Things First, Last Things Last

Woody Allen, a virtual one-man movie studio, having written more than 60 films during his long and illustrious career, has his own version of the creative process used by his colleague, Federico Fellini, the Italian director about whom you read in the previous chapter: free-form thinking.

Unfortunately, most presenters, in their rush to prepare their next pitch, begin by shuffling existing slides, and often at the last minute. They do this because, as results-driven people, they seek to impose structure at the outset. But every human mind, whether artistic or business, generates ideas randomly, so an essential part of the creative process—and developing a presentation is a creative ...

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