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Business Productivity Strategies for Success (Collection) by Daniel Silvert, Merrick Rosenberg, Mark I. Woods, Jerry Weissman, Martha I. Finney, Trapper Woods

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34. Misdirection

Magicians and Graphics

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A documentary called Make Believe, about a group of teenagers who compete in a championship competition for magicians in Las Vegas, offers a lesson in how to display presentation graphics. The film focuses on one of the most fundamental techniques used in magic: misdirection, or getting the audience to look in one direction while the magician performs a trick in the other direction. Misdirection is based on the reflexive action of the audience’s eyes—to look at new visual information involuntarily.

Presenters often inadvertently abuse this reflexive action of their audiences’ eyes because of one of the most ...

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