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Business Productivity Strategies for Success (Collection) by Daniel Silvert, Merrick Rosenberg, Mark I. Woods, Jerry Weissman, Martha I. Finney, Trapper Woods

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39. Signage Versus Documents

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American Apparel, Staples, Knoll Furniture, and Lufthansa Airlines all share a common denominator with the New York subway system: Each of these diverse organizations uses the same popular typeface in its signage: Helvetica. A book called Helvetica and the New York City Subway System describes why their decision makers chose the font style:

For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages.... Efforts to untangle this visual mess began in the mid-1960s, when the city transit authority ...

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