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Business Productivity Strategies for Success (Collection) by Daniel Silvert, Merrick Rosenberg, Mark I. Woods, Jerry Weissman, Martha I. Finney, Trapper Woods

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Truth 50. Everyone can be creative

Creativity is an essential component to any department today. It’s the key to differentiation that will make you stand out among all your competitors, no matter what service or product you’re providing your customers. This might actually come as bad news to you if you’re not accustomed to thinking of yourself (or your department) as the creative type.

Or it might come as even worse news if you’ve been wishing all along that you were creative and having been watching your competitors eat your lunch. If you’ve tried to train your employees to be more creative, you probably know this already: Creativity may be a discipline, but it’s not a teachable skill. It’s more of a frame of mind that allows people to be more ...

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