Chapter 21
Marketing Research Reports
For many businesses, marketing (the process of publicizing an organization in order to build goodwill and attract business) is a time-consuming and costly operation. A marketing report can serve several functions and take several forms. It can serve as a planning document, to describe marketing efforts in the coming year; it can report on a special publicity effort, such as the promotion of an open house or lecture; it can report on the amount spent on publicity; it can report on the types of marketing efforts that have been conducted in a particular time period, and how successful (or unsuccessful) they are.
The general types of plans you might need to create are:
âºNews releases.
âºFeature stories.
âºBudgets. ...
Get Business Reports for Busy People now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
