Chapter 21
Marketing Research Reports
For many businesses, marketing (the process of publicizing an organization in order to build goodwill and attract business) is a time-consuming and costly operation. A marketing report can serve several functions and take several forms. It can serve as a planning document, to describe marketing efforts in the coming year; it can report on a special publicity effort, such as the promotion of an open house or lecture; it can report on the amount spent on publicity; it can report on the types of marketing efforts that have been conducted in a particular time period, and how successful (or unsuccessful) they are.
The general types of plans you might need to create are:
►News releases.
►Feature stories.
►Budgets. ...

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