Skip to Main Content
Business Research Methods
book

Business Research Methods

by Naval Bajpai
November 2018
Beginner to intermediate content levelBeginner to intermediate
851 pages
30h 21m
English
Pearson Education India
Content preview from Business Research Methods

Chapter 1

Business Research Methods: An Introduction

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand the difference between basic and applied research
  • Define business research
  • Understand the roadmap to learn business research methods
  • Learn how business research methods can be used as a decision making tool by the managers
  • Understand the business research process
  • Get a preliminary idea about the use of software for data preparation and data analysis
Research In Action: Air India Ltd

Civil aviation is a key contributor to the growth and development of Indian economy and contributes to the sustainable development of trade, commerce, and tourism in the country. This sector provides three categories of services—operations, ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Business Research Methods

Business Research Methods

Naval Bajpai

Publisher Resources

ISBN: 9789389588088