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Business Research Methods
book

Business Research Methods

by Naval Bajpai
November 2018
Beginner to intermediate content levelBeginner to intermediate
851 pages
30h 21m
English
Pearson Education India
Content preview from Business Research Methods

Chapter 17

Discriminant Analysis and Logistic Regression Analysis

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand the concept and application of discriminant analysis and multiple discriminant analysis
  • Interpret the discriminant analysis output obtained from statistical software
  • Use Minitab and SPSS to perform discriminant analysis
  • Understand the concept and application of logistic regression analysis
  • Interpret the logistic regression analysis output obtained from the statistical software
  • Use SPSS to perform logistic regression analysis
Research In Action: Camlin Ltd

The Indian stationery market can be categorized into school stationery, office stationery, paper products, and computer stationery. Increased ...

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Publisher Resources

ISBN: 9789389588088