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Business Research Methods
book

Business Research Methods

by Naval Bajpai
November 2018
Beginner to intermediate content levelBeginner to intermediate
851 pages
30h 21m
English
Pearson Education India
Content preview from Business Research Methods

Chapter 4

Questionnaire Design

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand the meaning and importance of questionnaire
  • Understand three stages of the questionnaire design process
  • Learn about pre-construction phase of the questionnaire
  • Learn about construction phase of the questionnaire
  • Learn about post-construction phase of the questionnaire
Research In Action: Ambuja Cements Ltd

Gujarat Ambuja Cements was promoted as a joint venture, in 1981, between Gujarat Industrial Investment Corporation and N. S. Sekhsaria. Beginning with a 0.7 million tonne cement plant, the company has grown into a 19.3 million tonne entity through regular capacity additions and acquisitions. It is one of the major cement ...

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Publisher Resources

ISBN: 9789389588088