Skip to Main Content
Business Research Methods
book

Business Research Methods

by Naval Bajpai
November 2018
Beginner to intermediate content levelBeginner to intermediate
851 pages
30h 21m
English
Pearson Education India
Content preview from Business Research Methods

Chapter 7

Data Collection: Survey and Observation

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Learn about survey method of data collection and classification of survey methods
  • Understand the comparative evaluation of different survey methods
  • Learn about advantages and disadvantages of different survey techniques
  • Understand different observation techniques and classification of observation methods
  • Learn about advantages and disadvantages of observation
RESEARCH IN ACTION: FORCE MOTORS LTD (BAJAJ TEMPO LTD)

Incorporated in 1958, Force Motors started production of the Hanseat three-wheelers in collaboration with Vidal & Sohn Tempo-Werke, Germany. Force Motors Ltd, owned by the Firodia Group, is a vertically integrated ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Business Research Methods

Business Research Methods

Naval Bajpai

Publisher Resources

ISBN: 9789389588088