Skip to Main Content
Business Research Methods
book

Business Research Methods

by Naval Bajpai
November 2018
Beginner to intermediate content levelBeginner to intermediate
851 pages
30h 21m
English
Pearson Education India
Content preview from Business Research Methods

Chapter 8

Experimentation

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand the concept of experimentation and causality
  • Understand the internal and external validity issues in experimentation
  • Understand the threats to internal and external validity in experimentation
  • Understand the ways to control extraneous variables
  • Understand and compare a laboratory experiment and field experiment
  • Understand the concept of experimental designs and deal with various types of experimental designs
  • Understand the limitations of experimentation
  • Understand the concept of test marketing and different types of test marketing techniques
RESEARCH IN ACTION: BERGER PAINTS INDIA LTD

Berger Paints is the culmination of over seven-decade ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Business Research Methods

Business Research Methods

Naval Bajpai

Publisher Resources

ISBN: 9789389588088