Business Scents: The Rise of Digital Olfaction
Two emerging branches of digital olfaction technology have the potential to revolutionize a range of industries.
The aroma of freshly baked bread wafting through supermarket aisles. The percolating pot of coffee in a house for sale. The leathery richness of a new carâs interior. We may not always realize it, but our sense of smell is central to many decisions we make as consumers, be it purchasing a new car or deciding to grab a doughnut and coffee on the run. According to the Scent Marketing Institute, leather and cedar aromas will induce you to buy furniture, and floral and citrus notes will make you linger longer in the bookshop. One study ...
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