Skip to Main Content
Business Skills All-in-One For Dummies
book

Business Skills All-in-One For Dummies

by Kate Burton
April 2018
Beginner content levelBeginner
720 pages
19h 31m
English
For Dummies
Content preview from Business Skills All-in-One For Dummies

Chapter 4

Blogging for Business

IN THIS CHAPTER

check Fostering a blog that can positively affect the bottom line

check Working with outside writers

check Writing headlines that engage your audience

check Auditing your blog in ten steps

The topic of blogging deserves in-depth discussion. Blogging is one of the most powerful and versatile digital marketing tools at your disposal. You can think of your blog as a home for content of every type, including text, graphics, audio, and video. Functionally, though, a blog is just a tool that helps you manage certain pages of your website.

The power of a well-executed business blog lies in its capability to generate awareness for your company, brands, customer-facing employees, products, and services. When done right, the business blog becomes a critical part of your marketing mix. If done improperly, however, a business blog can become a frustrating, time-consuming chore that gives you zero return for your effort.

Although you should always keep the customer journey in mind, the main purpose of your business blog is to create aware and engaged prospects who eventually ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Career Development All-in-One For Dummies

Career Development All-in-One For Dummies

Consumer Dummies
Business Essentials, 12/e

Business Essentials, 12/e

Ronald J. Ebert, Ricky W. Griffin
Delivering Business Analysis

Delivering Business Analysis

Debra Paul, Christina Lovelock

Publisher Resources

ISBN: 9781119473978Purchase book