Use the Select icon (see Figure 10.7) to draw a square around your business location and then click inside the square.You
now have a map of the densest concentration of customers,as shown in Figure 10.16.This enables you to determine
which newspapers or radio stations might be effective for reaching other customers who live in the same area as your
current customers.
10
Chapter 10Presenting Your Excel Data on a Map Using Microsoft MapPoint
316
Figure 10.15
A few stray cus-
tomers from each
coast force the map
to be zoomed out to
show the continen-
tal United States.
Figure 10.16
This is a powerful
type of map for a
business owner.It
helps you see where
your ...
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