Chapter 1
Introduction to Statistics
All life is an experiment. The more experiments you make the better.
– Ralph Waldo Emerson
LEARNING OBJECTIVES
Upon completion of this chapter, you will be able to:
- Understand why statistics is important for managers
- Understand the need for data
- Understand scales of measurement
- Make a comparison between the four levels of data measurement
- Understand some of the basic concepts of statistics
- Begin working on MS Excel, Minitab, and SPSS
STATISTICS IN ACTION: HINDUSTAN UNILEVER LTD
Hindustan Unilever Ltd (HUL), a subsidiary of Fortune 500 transnational Unilever, is the undisputed leader in the home and personal care products and food and beverages segments in India. Its 35 power brands help people feel ...
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