Chapter . Introduction: Creating a Fortune with the Base of the Pyramid
by Ted London, William Davidson Institute & Ross School of Business, University of Michigan; and Stuart L. Hart, Johnson School of Management, Cornell University
The introduction, by co-editors Ted London and Stuart Hart, conveys the core message of the book: that the next generation of BoP business strategies won’t be about “finding a fortune at the base of the pyramid,” but rather, about “creating a fortune with the base of the pyramid.” The shift from “fortune-finding” to “fortune-creating” has implications for how BoP ventures are organized, and how their strategies are conceived and implemented. Co-editors London and Hart introduce the three core sections of the book—Roadmaps ...
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