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Business Strategies for the Bottom of the Pyramid (Collection) by Eric Kacou, Stuart L. Hart, Ted London

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8. Coming Home: Opportunities in the African Diaspora

The African diaspora, with perhaps 100 million members around the globe, is investing billions of dollars annually in the continent. Africans living abroad are also returning home to lead and create new businesses, bringing the world’s best knowledge to Africa. They are propelling Africa’s rise and proving that the African opportunity is much bigger than the continent itself.

Dr. Titilola Banjoko is part of the African diaspora—and a very active part. Although she was born in the United Kingdom and is a British citizen, she has maintained close connections to Nigeria, where her parents were born. “I would never show up on anyone’s radar as part of the diaspora,” she said in an interview with ...

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